LogoBetter Automotive Software Summit | November 30 – December 02, 2022, Berlin, Pullman Berlin Schweizerhof

Slide Budgets & decision makers over 2 ½ days in one hub WHO &
Budgets & decision makers over 2 ½ days in one Hub. We guarantee the optimal vendor-delegate ratio! GET ATTENDEE LIST


Position your business & introduce yourself as a thought leader!

2 1/2

Inspiring Days!


Live Industry Delegates


Attendees join to evaluate new services, technologies and products


Decision Makers


Industry-focused Speakers


Decision Makers / Senior Influencers


Attendees have Budgets Ranging over 1 Mio. €


Decision Makers with direct or indirect budget responsibility

You will meet decision makers from the industries that matter to you.
You will make connections with experts who need your solutions and products
You will connect with international experts responsible for the consulting, serve and technology budgets

Already registered Attendees

BP 1 BP 4 BP 2 BP 9 BP 7 BP 5 BP 8 BP 6 BP 3


OEMs: 36%
Tier Ones
Tier Ones : 25%
Tier Twos, Automotive Suppliers
Tier Twos, Automotive Suppliers : 20%
Software, IT, Electronics
Software, IT, Electronics : 10%
Research & Academia & Start Ups
Research & Academia & Start Ups : 9%


VP, Head of, Senior Director HMI & UX Development
VP, Head of, Senior Director HMI & UX Development: 23%
Senior Designer Human Factors & Comfort / Ergonomics / UX
Senior Designer Human Factors & Comfort / Ergonomics / UX: 20%
Head of Infotainment & UIs
Head of Infotainment & UIs : 16%
Telematics Lead, User Experience Lead Engineer
Telematics Lead, User Experience Lead Engineer: 14%
Leader Control & Display Concepts
Leader Control & Display Concepts : 12%
Senior Software Engineer, Human Factors Engineer, User Interface Designer
Senior Software Engineer, Human Factors Engineer, User Interface Designer : 9%


Board / CxO / MD
Board / CxO / MD : 54%
Lead / Head / Director
Lead / Head / Director : 34%
Senior Manager
Senior Manager: 12%


over 10 Mio€
over 10 Mio€: 3%
over 5 Mio€
over 5 Mio€: 6%
over 1 Mio€
over 1 Mio€: 12%
over 500.000€
over 500.000€: 69%
over 250.000€
over 250.000€: 10%


our event and how you can convince your boss?

Gain insights into current projects of leading companies

Find out how to turn operational approaches into an overall strategic approach and define future pathways

Team-up with industry leaders, discuss the currently biggest hurdles and best solution approaches and find answers to your questions

See where your competition stands right now, benchmark and represent your company at the industry’s most important annual meeting

Network with your peers and share ideas on how to effectively deal with today’s most important challenges in the industry

Hear from key industry players, renowned organizations and agile start-ups the best use cases of process-related and organizational requirements for an effective use of new technologies

Discover the latest technologies and tools in your field of expertise and identify innovation potentials for your business

Expand your knowledge by attending the sessions and entangle your experience with that of your peers to jointly develop practical solutions

Learn from your peers and save time by avoiding already known mistakes

Meet partners, build long-term business relationships and expand your network

Mulit-Touchpoint! The Better Automotive Software Networking

Icebreaker Icebreaker Relaxed interactive round table discussions the evening before the first conference day. The icebreaker event is the first informal networking gathering of many! Dinner Networking Dinner Wind down, enjoy great food and drink in a relaxed atmosphere to absorb all the new stimulations from the day. Live Stream Live Stream All Sessions will be live streamed via our digital event platform and recorded. Increase your exposure and showcase your solution to a worldwide audience. Matchmaking Matchmaking Make the right business connections, meet the industry experts with a similar investment focus, and talk about the leading projects/tools pushing the industry forward through our unique software platform hubs101.
100 Min 100 Minutes Arrange pre-qualified and exclusive One2One meetings with potential clients. Plan these in advance with the Matchmaking Feature in our Event App “hubs:101”.
CyP Challenge Your Peers It’s an innovative workshop concept which enables participants to engage in a direct exchange with experts from a certain industry. The aim is to discuss and to identify challenges within the sector as well as problems, needs and solutions. World Cafe World Café Session Be part of several thematic conversation rounds with changing topics and team constellations. Say Hello! Say Hello! Get the show on the road. Discover who is joining the conference and why. To warm you up for the conference we invite you to get to know your conference peers. Have your business cards ready. Video one2One Video One2Ones Network before, at and after the event with onsite attendees and digital prospects whenever you want! StartUp Session Start-Up Sessions We select and invite start-ups still young in the field and bring them to our Innovation Lab. Case Study Case Study Selected brand new case studies from the industry offering insights into strategic approaches, project planning and operative realization. Learn from the most successful practices and use these real business results for benchmarking with the competition. Tech Take Live Tech Take Delegates and solution providers have the chance to actively participate in product and service demos on the expo floor. Panel Discussion Panel Discussion A moderated conversation where hand-picked industry experts discuss current and future issues from different perspectives.